Amir Salehi
Co-Founder, Araz Trade | Brand Strategy & Digital Growth Leader
I turn local products into brands that people trust in international markets.
From sourcing to international brands
My interest in computers led me to pursue web programming early in my career. Through this profession, I discovered the world of digital marketing; I gained valuable experience and knowledge in the field, allowing me to grow and execute projects for various brands.
However, I wasn't satisfied with stopping there; I decided to take the next step and expand into international digital marketing and branding.
I realized that international brand recognition yields no tangible results if the actual products or services are unavailable in the target country or region. That is when I conceived the idea of exporting products to those markets.
We founded Araz Trade to manage the entire lifecycle of a product—from sourcing and export to marketing, digital marketing, and branding—anywhere in the world. The result of these efforts is a cohesive, well-coordinated team that operates without limits, transcending geographical boundaries to establish our clients' products or services as trusted brands.
Core Expertise
How a brand goes international
Read the market
Study the buyers, culture and competitors of the target country before anything is built.
Build the brand
Name, identity and positioning shaped for the product and the people who will buy it.
Move the product
We export it ourselves through Araz Trade, so brand and supply chain stay aligned.
Grow locally
Social, performance and B2B marketing in the local language and context.